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商品編號： W21303 出版日期： 2021/06/23 作者姓名： Siddiqui, Noman Ahmed Shaheer;Woo, Mirea;Stallkamp, Max;Li, Sali;Chen, Liang 商品類別： Other 商品規格： 11p 再版日期： 地域： United States 產業： Information technology and telecom sector 個案年度： 2020 -
商品敘述：
Seattle-based Dropbox Inc. (Dropbox) was a leading provider of cloud storage and online collaboration tools. The company had successfully grown a global user base by combining digital channels (user-driven viral growth) with investments in physical assets (offices and infrastructure) overseas. However, in 2020, when the COVID-19 pandemic forced individuals and organizations worldwide to work remotely and created an unprecedented growth opportunity, the company found itself outflanked by more aggressive rivals. Dropbox needed to reassess its existing strategy and find a way forward.
涵蓋領域：
Internationalization
相關資料：
Case Teaching Note, (W21304), 14p, by Noman Ahmed Shaheer Siddiqui, Mirea Woo, Max Stallkamp, Sali Li, Liang Chen
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